It’s a hot summer day and we’re celebrating the start of new adventures. The beach is packed, and we came prepared with toys of all kinds including a stash of cold ones. After a few hours, we happily pile into a car and our buddy says he’s fine to drive us to the next party. We never make it.
Every day in Canada, an average of 4 people are killed and 175 are injured in impairment-related crashes. Fathers, friends, coaches, neighbours. Can you even believe this is still true? After decades of campaigning and heart-wrenching victim reports, why can’t we solve this problem?
We’ve all heard it: Don’t Drink and Drive – the message is clear, this isn’t about complexity being a barrier to change. Tougher regulations have also been imposed, and while the number of crashes has decreased, the rule-makers haven’t solved the problem, either. It’s a good thing that the laws are evolving, and it’s good thing to remind people about those laws. But the fact is that people don’t respond to rules or broadcast messages without higher motivation, and that higher motivation is found in relationship.
It doesn’t matter how many ads are on the radio or how many driving suspensions are issued; if we don’t build responsibility for the health of our communities through stronger relationships, we are stuck in Maslow’s basement – an uninspired place where change is unlikely.
You are responsible for making the world a more peaceful place. Your small actions do matter, and every day you influence people around you through your choices.
My friend Ross once asked me, “What are you passionate about?”
I’m passionate about motivating the motivated to motivate others. About building stronger communities. And I’m starting in my own backyard, where we obviously have some work to do. Drinking and driving isn’t about education or enforcement. It’s about engagement through relationship.
Dedicated to Ross Chafe: you will be missed by so many. Aloha.